BY: HENRYC
Everybody's favorite movie, The Transformers, due to be out July 4th just got its own Transformer Sneaker endorsment deal. Not only reserved for sports stars and unique boutique collaborations, apparently movies get to have their sneakers and eat your cake too. Modeled after the Nike Air Trainer SC Low's this is the first sneaker to come out in a series of what seems to be an emerging wave in movie-production cross-marketing efforts (Adidas: Tron manifested in the form of the Stan Smith's in 2006, Reebok: Tron coming in 2007... I especially like the Reebok's Pump. You get to pump and pump and glow in the dark!! Whoo!!). One thing I appreciate also is how the major footwear names are coming to the market with these products... I think the last Transformers' licensed sneakers were sold in KMart and made by Fruit of the Loom with only three velcro straps...? Err... my friend had them! And if I see anyone rocking these on July 4th in a size 10.5, you can best expect them to be leaving the movie theater shoeless. F-O-Sho!
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